The Four Conceptual Shifts

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1. Superempowerment of the Individual

2. Moving from a Knowledge Economy to a Knowledge Ecology

3. An Attitudinal Shift towards Work

4. Superconductivity




So what happens to companies that ignore these shifts:

1. Superempowerment

  • Under perform with the staff that they have in place
  • Higher cost because their staff is limited in their ability to get things done
  • Usually found in highly controlled and political environments

2. Knowledge Ecology


3. Attitudinal Shift

  • Increasingly hard for the company to keep their projects staffed
  • Attrition to companies that give more flexibility


4. Superconductivity

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